Fit perfectly
Privacy policy
CONTENTS
How We Handle Your Data Who Is Responsible What We Collect Why We Process Your Data Personalised Offers and Advertising Cookies and Analytics Who We Share Data With Processing Outside the EU/EEA How Long We Keep Your Data Your Rights Frequently Asked Questions
We want you to feel safe and secure when shopping with Bubbleroom. Here we explain what information we collect, why we collect it and what rights you have.
Last updated 2026-06-04
Never
do we sell your personal data to third parties
do we sell your personal data to third parties
7 years
retention of order data under the Swedish Accounting Act
retention of order data under the Swedish Accounting Act
24 months
of inactivity before a customer account is no longer active
of inactivity before a customer account is no longer active
8 rights
you can exercise at any time
you can exercise at any time
01
How We Handle Your Data
When you visit our website, shop with us, become a member or contact our customer service team, we process certain personal data. We do this to give you a smooth shopping experience, deliver your orders, help you when you need support and show you relevant offers.
We never sell your personal data to third parties.
02
Who Is Responsible
New Bubbleroom Sweden AB (company registration no. 556699-9214) is the data controller responsible for processing your personal data.
DATA CONTROLLER
New Bubbleroom Sweden AB
Prognosgatan 1
504 64 Borås
kundservice.se@bubbleroom.com
DATA PROTECTION OFFICER
Human Factory AB
dataskydd.bubbleroom@humanfactory.se
If you have any questions about data protection or privacy, you are welcome to contact our Data Protection Officer directly.
03
What We Collect
We only collect the information we need to provide our services. Depending on how you use our services, this may include:
Name Address Email address Telephone number Payment and delivery information Order history Customer service inquiries How you use our website Cookie and device information Credit information Address update services Social media information Information from business partners
04
Why We Process Your Data
To manage your purchases
When you shop with us, we process certain information to perform our contract with you and meet our legal obligations, in order to:
- receive and process your order
- process payments
- deliver your products
- handle returns and complaints.
To provide customer service
If you contact us, we use your information on the basis of our legitimate interest to help you and answer your questions.
To manage memberships and accounts
If you have an account with us, we use your information to give you access to features such as:
- order history
- saved favourites
- personal preferences.
To send offers and inspiration
With your consent, or where we have another valid legal basis, we may send you:
- newsletters
- SMS communications
- personalised offers
- inspiration and campaigns.
To improve our website
With your consent to cookies, we analyse how our website is used to make it faster, easier to use and more relevant to you.
To protect our customers and our business
We use certain information to detect fraud, misuse and other security risks.
05
Personalised Offers and Advertising
We aim to show you content that is relevant to you. If you have consented to marketing, we may use information about how you use our website to personalise offers, advertisements and recommendations through profiling based on your purchase history and behaviour.
We may also show relevant advertisements on platforms such as:
Facebook Instagram Google TikTok Snapchat
When this happens, secure technical measures are used to protect your personal data. You can opt out of marketing or withdraw your consent at any time.
06
Cookies and Analytics
We use cookies and similar technologies so that our website works as well as possible. They help us to:
- make sure the website works properly
- understand how the website is used
- improve the user experience
- measure the effectiveness of our marketing
- prevent fraud.
Among other tools, we use Microsoft Clarity to understand how visitors navigate our website through statistics, heatmaps and session recordings.
You can read more in our Cookie Policy.
07
Who We Share Data With
To provide our services, we work with a number of carefully selected service providers. We may share personal data with:
Payment service providers Shipping and logistics partners Customer service providers IT service providers Marketing and analytics providers
These companies may only process personal data according to our instructions and applicable data protection laws. We never sell your personal data.
08
Processing Outside the EU/EEA
Some of our service providers may process personal data outside the EU/EEA. Whenever this happens, we make sure appropriate safeguards are in place in accordance with the GDPR – such as adequacy decisions by the European Commission, Standard Contractual Clauses (SCCs) or other approved transfer mechanisms.
09
How Long We Keep Your Data
We keep personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law – including seven (7) years under the Swedish Accounting Act. Examples:
| Type of data | Retention period |
|---|---|
| Order information | As required by the Swedish Accounting Act |
| Customer account | As long as the account is active (logged in within the last 24 months) |
| Customer service cases | As long as necessary to handle the matter |
| Marketing consents | Until consent is withdrawn |
10
Your Rights
You always have the right to influence how your personal data is used. Among other things, you have the right to:
- request information about the personal data we hold about you
- have inaccurate data corrected
- have your personal data deleted
- object to direct marketing
- restrict the processing of your data
- receive your personal data in a machine-readable format
- withdraw consent you have given
- lodge a complaint with the Swedish Authority for Privacy Protection (IMY).
Contact us at kundservice.se@bubbleroom.com and we will be happy to help.
11
Frequently Asked Questions
Does Bubbleroom collect personal data?
Yes. We collect the information needed to manage purchases, deliveries, customer service, memberships and marketing.
Why does Bubbleroom need my personal data?
To deliver your products, provide support, manage your account and improve our services.
Does Bubbleroom share my data with other companies?
Yes, but only with service providers that help us with areas such as payments, deliveries, IT operations and marketing.
Does Bubbleroom sell my personal data?
No. We never sell personal data to third parties.
Can I have my personal data deleted?
Yes. You have the right to request deletion of your personal data where permitted under the GDPR and other applicable laws.
How do I stop marketing from Bubbleroom?
You can unsubscribe at any time using the link in our communications, or by contacting our customer service team.
How does Bubbleroom protect my personal data?
We continuously apply technical and organisational security measures to protect your personal data against unauthorised access, loss and misuse.