{"title":"Mermaid dresses","description":"Sculpted elegance at its finest — our mermaid dresses hug your curves and flare beautifully at the hem. Crafted from luxurious fabrics, they create a striking, feminine silhouette that turns every head. Perfect for weddings, galas, or evening celebrations. Mermaid dresses that celebrate confidence and sophistication.","products":[{"product_id":"satin-cowl-neck-maxi-dress-navy","title":"Satin Cowl Neck Maxi Dress","description":"\u003cp\u003eThis navy satin maxi dress is made for prom, black-tie events and evening occasions when you want a sleek, flattering silhouette with a little drama. The softly draped cowl neckline at the front and back gives it an elegant, fluid feel, while the defined waist and mermaid-style shape create a clean, sculpted fit.\u003c\/p\u003e\n\n\u003cp\u003eThe stretchy fabric makes it more comfortable to wear than many formal dresses, so it moves with you and sits smoothly through the body. Pleated detailing through the skirt adds gentle texture and flow at the hem, and the low draped back gives this long evening dress a standout finish from every angle.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Defined waist with a mermaid-style silhouette\u003c\/li\u003e\n\u003cli\u003eNeckline: Draped cowl neck at the front and back\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy satin-look fabric\u003c\/li\u003e\n\u003cli\u003eFastening: Hidden side zip\u003c\/li\u003e\n\u003cli\u003eLength: 154 cm from front shoulder in size S (UK 10)\u003c\/li\u003e\n\u003cli\u003eOccasion: Prom, ball, formal event, evening wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStyle it with heels and statement earrings for prom or a special event, or keep it simple with minimal jewellery and let the shape do the work. It’s the kind of long dress that feels polished, comfortable and memorable all at once.\u003c\/p\u003e\n#### satin maxi dress, cowl neck maxi dress, navy evening dress, prom dress, mermaid dress, long ball gown, formal dress, backless satin dress","brand":"Goddiva","offers":[{"title":"XXS (UK6)","offer_id":51394632384832,"sku":"721751-6120-10006","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"XS (UK8)","offer_id":51394632417600,"sku":"721751-6120-10008","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"S (UK10)","offer_id":51394632450368,"sku":"721751-6120-10010","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"M (UK12)","offer_id":51394632483136,"sku":"721751-6120-10012","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"L (UK14)","offer_id":51394632515904,"sku":"721751-6120-10014","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"XL (UK16)","offer_id":51394632548672,"sku":"721751-6120-10016","price":999.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/goddiva-satin-cowl-neck-maxi-dress-navy.jpg?v=1767173901"},{"product_id":"satin-cowl-neck-maxi-dress-lavender","title":"Satin Cowl Neck Maxi Dress","description":"\u003cp\u003eThis satin maxi dress is a soft pink occasion dress with a cowl neckline, made for weddings, bridesmaid duties, prom, and evening events when you want something sleek but easy to wear. The fluid, glossy fabric skims the body beautifully, while the draped neckline at both the front and back gives it a more elevated, flattering feel than a standard long dress.\u003c\/p\u003e\n\n\u003cp\u003eThe defined waist helps shape the silhouette, and the pleated skirt adds gentle movement through the length for a smooth, elongated look. Its stretchy material brings extra comfort, so it feels secure and easier to move in through dinner, dancing, and long celebrations.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eNeckline: Draped cowl neck at the front and back\u003c\/li\u003e\n\u003cli\u003eFit: Defined waist with a body-skimming silhouette\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy satin-look fabric\u003c\/li\u003e\n\u003cli\u003eDetails: Pleated skirt and hidden side zip\u003c\/li\u003e\n\u003cli\u003eLength: 154 cm from front shoulder in size S (UK 10)\u003c\/li\u003e\n\u003cli\u003eOccasion: Bridesmaid, wedding guest, prom, and formal evening wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you love a maxi dress that feels polished without looking overworked, this one stands out for its clean lines, soft shine, and graceful drape. Just add heels and simple jewellery for a wedding or formal event, or keep the styling minimal and let the neckline do the work.\u003c\/p\u003e\n#### satin maxi dress, cowl neck maxi dress, pink maxi dress, bridesmaid dress, prom dress, wedding guest dress, formal evening dress, draped satin dress","brand":"Goddiva","offers":[{"title":"XXS (UK6)","offer_id":51394849440064,"sku":"721751-0087-10006","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"XS (UK8)","offer_id":51394849472832,"sku":"721751-0087-10008","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"S (UK10)","offer_id":51394849505600,"sku":"721751-0087-10010","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"M (UK12)","offer_id":51394849538368,"sku":"721751-0087-10012","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"L (UK14)","offer_id":51394849571136,"sku":"721751-0087-10014","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"XL (UK16)","offer_id":51394849603904,"sku":"721751-0087-10016","price":999.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/goddiva-satin-cowl-neck-maxi-dress.jpg?v=1767179510"},{"product_id":"off-shoulder-maxi-dress-black-s","title":"Off Shoulder Maxi Dress","description":"\u003cp\u003eThis black off-shoulder maxi dress is a floor-length evening gown made for prom, black-tie parties, and New Year’s Eve plans when you want a clean, sculpted look that still feels comfortable to wear. The fitted shape defines the waist and falls into a subtle mermaid silhouette, while the softly draped neckline sits off the shoulders to frame the décolletage in a really flattering way.\u003c\/p\u003e\n\n\u003cp\u003eCrafted from stretchy certified recycled polyester, it hugs the body without feeling stiff and moves with you through dinner, dancing, and late nights out. Inner silicone trim at the bust helps keep the neckline secure, and the concealed back zip keeps the finish smooth and polished.\u003c\/p\u003e\n\n\u003cp\u003eWhat makes this formal maxi dress stand out is the balance of sleek structure and soft draping through the bodice, giving it a more refined feel than a standard bodycon gown. At 141 cm from the shoulder in size XS, it has the full-length drama you want for a special occasion, and it styles easily with statement earrings, heels, and a simple clutch.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFit: Body-hugging with a defined waist and subtle mermaid shape\u003c\/li\u003e\n  \u003cli\u003eNeckline: Off-shoulder with draped detail and inner silicone trim\u003c\/li\u003e\n  \u003cli\u003eMaterial: Stretchy certified recycled polyester\u003c\/li\u003e\n  \u003cli\u003eFastening: Concealed back zip\u003c\/li\u003e\n  \u003cli\u003eLength: 141 cm from shoulder in size XS\u003c\/li\u003e\n  \u003cli\u003eOccasion: Prom, formal events, parties, and New Year’s Eve\u003c\/li\u003e\n\u003c\/ul\u003e\n#### black off shoulder maxi dress, black evening gown, mermaid maxi dress, prom dress, formal maxi dress, floor length dress, off shoulder prom dress, New Year’s Eve dress","brand":"Goddiva","offers":[{"title":"XXS (UK6)","offer_id":51395134619968,"sku":"717716-1117-10006","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"XS (UK8)","offer_id":51395134652736,"sku":"717716-1117-10008","price":1199.95,"currency_code":"SEK","in_stock":false},{"title":"S (UK10)","offer_id":51395134685504,"sku":"717716-1117-10010","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"M (UK12)","offer_id":51395134718272,"sku":"717716-1117-10012","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"L (UK14)","offer_id":51395134751040,"sku":"717716-1117-10014","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"XL (UK16)","offer_id":51395134783808,"sku":"717716-1117-10016","price":1199.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/goddiva-off-shoulder-maxi-dress_1.jpg?v=1767188174"},{"product_id":"off-shoulder-maxi-dress-navy-s","title":"Off Shoulder Maxi Dress","description":"\u003cp\u003eThis off shoulder maxi dress is a fitted formal dress for weddings, bridesmaid duties, prom, and black-tie events, designed with a softly draped neckline and a clean mermaid-style shape. The stretch fabric hugs comfortably through the body, while the defined waist creates a flattering silhouette that feels polished without feeling stiff.\u003c\/p\u003e\n\n\u003cp\u003eThe folded off-the-shoulder neckline gives it a more elevated look than a plain evening dress, framing the shoulders beautifully and adding soft structure at the bust. Inner silicone trim helps keep the neckline secure, and a concealed back zip keeps the finish smooth and streamlined from every angle.\u003c\/p\u003e\n\n\u003cp\u003eIts full-length cut measures 141 cm from the shoulder at the back in size XS (UK8), making it a strong choice when you want a long navy dress that feels timeless, easy to wear, and occasion-ready. The recycled polyester in this product is certified by a third party and is mainly produced from recycled PET bottles or production waste, so it brings a more considered material choice to your event wardrobe.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Body-skimming with a defined waist and mermaid-style shape\u003c\/li\u003e\n\u003cli\u003eNeckline: Off shoulder with softly draped bust detail\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy fabric for comfort and ease of movement\u003c\/li\u003e\n\u003cli\u003eFastening: Concealed back zip\u003c\/li\u003e\n\u003cli\u003eSupport: Inner silicone trim at the bust\u003c\/li\u003e\n\u003cli\u003eLength: 141 cm from shoulder at back in size XS (UK8)\u003c\/li\u003e\n\u003c\/ul\u003e\n#### off shoulder maxi dress, navy maxi dress, formal dress, bridesmaid dress, mermaid dress, prom dress, wedding guest dress, evening dress","brand":"Goddiva","offers":[{"title":"XXS (UK6)","offer_id":51395134882112,"sku":"717716-0408-10006","price":1199.95,"currency_code":"SEK","in_stock":false},{"title":"XS (UK8)","offer_id":51395134914880,"sku":"717716-0408-10008","price":1199.95,"currency_code":"SEK","in_stock":false},{"title":"S (UK10)","offer_id":51395134947648,"sku":"717716-0408-10010","price":1199.95,"currency_code":"SEK","in_stock":false},{"title":"M (UK12)","offer_id":51395134980416,"sku":"717716-0408-10012","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"L (UK14)","offer_id":51395135013184,"sku":"717716-0408-10014","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"XL (UK16)","offer_id":51395135045952,"sku":"717716-0408-10016","price":1199.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/goddiva-off-shoulder-maxi-dress_6.jpg?v=1767188188"},{"product_id":"off-shoulder-maxi-dress-red-s","title":"Off Shoulder Maxi Dress","description":"\u003cp\u003eThis red off shoulder maxi dress is a fitted evening dress made for prom, black-tie events, and special occasions when you want a clean, sculpted look that still feels comfortable to wear. The draped neckline sits neatly across the shoulders, while the defined waist and mermaid-style skirt create a flattering shape that feels polished without looking overdone.\u003c\/p\u003e\n\n\u003cp\u003eThe stretchy jersey fabric moves with you and gives the dress its smooth, body-skimming fit, making it a strong choice for long evenings, formal dinners, and dancing. An inner silicone trim at the bust helps keep the off-the-shoulder neckline secure, and the concealed back zip keeps the finish sleek and uninterrupted.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Fitted silhouette with a defined waist and mermaid hem\u003c\/li\u003e\n\u003cli\u003eNeckline: Off shoulder with inner silicone trim at the bust\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy jersey quality\u003c\/li\u003e\n\u003cli\u003eFastening: Concealed back zip\u003c\/li\u003e\n\u003cli\u003eLength: 141 cm from shoulder at the back in size XS (UK8)\u003c\/li\u003e\n\u003cli\u003eSustainability: Recycled polyester certified by a third party\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhat sets this maxi dress apart is the balance of structure and softness: the folded neckline adds shape up top, while the long, clean skirt keeps the overall look modern and easy to style. Just add heels and simple jewellery for prom or a formal event, and let the silhouette do the work.\u003c\/p\u003e\n#### red off shoulder maxi dress, mermaid maxi dress, red prom dress, evening dress, jersey maxi dress, fitted formal dress, long ball gown, off shoulder gown","brand":"Goddiva","offers":[{"title":"XXS (UK6)","offer_id":51395135635776,"sku":"717716-5856-10006","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"XS (UK8)","offer_id":51395135668544,"sku":"717716-5856-10008","price":1199.95,"currency_code":"SEK","in_stock":false},{"title":"S (UK10)","offer_id":51395135701312,"sku":"717716-5856-10010","price":1199.95,"currency_code":"SEK","in_stock":false},{"title":"M (UK12)","offer_id":51395135734080,"sku":"717716-5856-10012","price":1199.95,"currency_code":"SEK","in_stock":false},{"title":"L (UK14)","offer_id":51395135766848,"sku":"717716-5856-10014","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"XL (UK16)","offer_id":51395135799616,"sku":"717716-5856-10016","price":1199.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/goddiva-off-shoulder-maxi-dress_11.jpg?v=1767188221"},{"product_id":"satin-bow-off-shoulder-gown-black","title":"Satin Bow Off Shoulder Gown","description":"\u003cp\u003eThis black off-shoulder maxi dress is made for weddings, prom, and other formal evenings when you want a sleek, sculpted look without feeling restricted. The body-hugging fit follows the figure beautifully, while the long mermaid-style skirt adds that full-length, dressed-up finish.\u003c\/p\u003e\n\n\u003cp\u003eThe standout detail is the draped satin-look bow neckline, which frames the shoulders and gives the dress a more elevated feel than a classic black gown. A seam line at the waist helps define the silhouette, and the stretchy material makes it easier to move, sit, and dance comfortably through the night.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eFit: Body-hugging fit\u003c\/li\u003e\n  \u003cli\u003eNeckline: Off-shoulder look with draped bow detail\u003c\/li\u003e\n  \u003cli\u003eMaterial: Stretchy fabric\u003c\/li\u003e\n  \u003cli\u003eShape: Waist seam with mermaid-inspired silhouette\u003c\/li\u003e\n  \u003cli\u003eLength: 145 cm from shoulder in size S\u003c\/li\u003e\n  \u003cli\u003eOccasion: Ideal for bridesmaid wear, prom, and formal events\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you want a formal black dress that feels clean, flattering, and a little different, this one does the job with minimal effort. Just add heels and simple jewellery for a polished evening look.\u003c\/p\u003e\n#### black off shoulder maxi dress, black formal dress, mermaid gown, bridesmaid dress, prom dress, bodycon evening dress, long black gown, wedding guest formal dress","brand":"Bubbleroom Occasion","offers":[{"title":"XS","offer_id":51395589341504,"sku":"724017-0001-40011","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"S","offer_id":51395589374272,"sku":"724017-0001-40012","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":51395589407040,"sku":"724017-0001-40013","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":51395589439808,"sku":"724017-0001-40014","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":51395589472576,"sku":"724017-0001-40015","price":1199.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/bubbleroom-occasion-satin-bow-off-shoulder-gown-black.jpg?v=1767195497"},{"product_id":"bardot-pleat-maxi-dress-powder-blue","title":"Bardot Pleat Maxi Dress","description":"Dress by Goddiva \u003cbr\u003e\u003cbr\u003e\n- Stretchy material\u003cbr\u003e\n- V-neck neckline\u003cbr\u003e\n- Draped details\u003cbr\u003e\n- Figure-fit fit\u003cbr\u003e\n- Hidden side zip\u003cbr\u003e\n- Length from front shoulder: 151 cm in size XS\u003cbr\u003e\n- The recycled polyester in this product is certified by a third party. Recycled polyester is mainly produced from recycled PET bottles or from production waste from the manufacturing process. By using materials that are already in circulation, we can save natural resources.\u003cbr\u003e","brand":"Goddiva","offers":[{"title":"XXS (UK6)","offer_id":61288427028810,"sku":"723361-6532-10006","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"XS (UK8)","offer_id":61288427061578,"sku":"723361-6532-10008","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"S (UK10)","offer_id":61288427094346,"sku":"723361-6532-10010","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"M (UK12)","offer_id":61288427127114,"sku":"723361-6532-10012","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"L (UK14)","offer_id":61288427159882,"sku":"723361-6532-10014","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"XL (UK16)","offer_id":61288427192650,"sku":"723361-6532-10016","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"XXL (UK18)","offer_id":61288427225418,"sku":"723361-6532-10018","price":999.95,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/723361-6532-10008_001.jpg?v=1774615870"},{"product_id":"one-shoulder-satin-gown-dark-brown","title":"One Shoulder Satin Gown","description":"\u003cp\u003eThis one-shoulder satin maxi dress is made for weddings, bridesmaid duties, prom, and other formal events where you want something polished but easy to wear. The smooth woven fabric gives it a soft shine, while the rich dark brown tone and floor-length silhouette create a clean, elegant look that stands out without feeling overdone.\u003c\/p\u003e\n\n\u003cp\u003eThe asymmetric neckline is balanced by a single balloon sleeve with elastic at the cuff, giving the dress a modern shape with a little drama. A hidden side zip keeps the finish neat, and the elasticized back waist helps it sit comfortably and flatter the body. Lined for extra coverage, it has a fluid drape that moves beautifully as you walk.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eMaterial: Woven, non-stretch satin-look fabric\u003c\/li\u003e\n\u003cli\u003eNeckline: One-shoulder design\u003c\/li\u003e\n\u003cli\u003eSleeve: Long balloon sleeve with elastic sleeve end\u003c\/li\u003e\n\u003cli\u003eFit detail: Elasticized waist at the back\u003c\/li\u003e\n\u003cli\u003eClosure: Hidden side zip\u003c\/li\u003e\n\u003cli\u003eLength: 152 cm from shoulder in size 36\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eWhat makes this gown feel especially current is the mix of soft drape and sharp asymmetry—it has the impact of an evening dress, with a fit that feels more relaxed and wearable. The recycled polyester in this product is certified by a third party and is mainly produced from recycled PET bottles or production waste from the manufacturing process.\u003c\/p\u003e\n#### one shoulder satin gown, satin maxi dress, dark brown dress, bridesmaid dress, formal dress, prom dress, wedding guest dress, long evening dress","brand":"BUBBLEROOM OCCASION","offers":[{"title":"34","offer_id":61546596434250,"sku":"724005-0082-00034","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"36","offer_id":61546596467018,"sku":"724005-0082-00036","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"38","offer_id":61546596499786,"sku":"724005-0082-00038","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"40","offer_id":61546596532554,"sku":"724005-0082-00040","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"42","offer_id":61546596565322,"sku":"724005-0082-00042","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"44","offer_id":61546596598090,"sku":"724005-0082-00044","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"46","offer_id":61546596630858,"sku":"724005-0082-00046","price":999.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/724005-0082.jpg?v=1779283139"},{"product_id":"off-shoulder-pleat-maxi-dress-red","title":"Off Shoulder Pleat Maxi Dress","description":"\u003cp\u003eThis black off-shoulder maxi dress is a sleek formal dress for weddings, prom, and other dressed-up evening events, with a body-hugging fit that creates a clean, sculpted silhouette. The folded off-shoulder neckline frames the shoulders beautifully, while the pleated draping through the bodice adds shape and a more flattering feel than a plain jersey gown.\u003c\/p\u003e\n\u003cp\u003eThe stretchy material makes it easier to move, sit, and dance in, so it feels as good as it looks through long celebrations. Fitted through the body and falling into a full-length hem, it gives you that elegant, close-to-the-body look without feeling stiff or restrictive.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFit: Body-hugging silhouette\u003c\/li\u003e\n\u003cli\u003eNeckline: Off-shoulder design\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy jersey feel\u003c\/li\u003e\n\u003cli\u003eLength: 142 cm from mid back in size S (36\/38)\u003c\/li\u003e\n\u003cli\u003eOccasion: Bridesmaid, wedding guest, prom, and formal evening wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIf you want a long black evening dress that feels timeless but still stands out, this one does it with its softly pleated front and flattering off-shoulder cut. Just add heels and simple jewellery for a polished look that works for everything from a black-tie wedding to a formal party.\u003c\/p\u003e\n#### black maxi dress, off shoulder maxi dress, formal dress, black evening dress, bridesmaid dress, prom dress, jersey maxi dress, body hugging dress","brand":"Bubbleroom Occasion","offers":[{"title":"XS (32\/34)","offer_id":61549259522378,"sku":"724338-0004-70011","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"S (36\/38)","offer_id":61549259555146,"sku":"724338-0004-70012","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"M (40\/42)","offer_id":61549259587914,"sku":"724338-0004-70013","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"L (44\/46)","offer_id":61549259620682,"sku":"724338-0004-70014","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"XL (48\/50)","offer_id":61549259653450,"sku":"724338-0004-70015","price":999.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/bubbleroom-occasion-off-shoulder-pleat-maxi-dress-red.jpg?v=1775660513"},{"product_id":"off-shoulder-pleat-maxi-dress-dark-navy","title":"Off Shoulder Pleat Maxi Dress","description":"\u003cp\u003eThis off shoulder maxi dress in dark navy is a sleek formal dress for weddings, bridesmaid duties, prom, and other evening events when you want a close, flattering fit without feeling restricted. The body-hugging silhouette skims the figure and falls into a long mermaid-style shape, while the folded off-shoulder neckline frames the shoulders in a way that feels polished and a little more special than a classic strapless dress.\u003c\/p\u003e\n\n\u003cp\u003eThe stretchy jersey material gives it a smoother, more comfortable feel than many structured occasion dresses, so it moves with you through dinner, dancing, and long celebrations. Pleated detailing through the bodice adds soft shape and helps define the waist, giving this maxi dress a clean, sculpted look from every angle.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Body-hugging fit\u003c\/li\u003e\n\u003cli\u003eNeckline: Off shoulder design\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy jersey material\u003c\/li\u003e\n\u003cli\u003eLength: 142 cm from mid back in size S (36\/38)\u003c\/li\u003e\n\u003cli\u003eStyle: Maxi dress with mermaid-inspired silhouette\u003c\/li\u003e\n\u003cli\u003eOccasion: Bridesmaid, wedding guest, prom, and formal events\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIf you're looking for a long navy evening dress that feels elegant but still easy to wear, this one stands out with its wrapped neckline and smooth, figure-following drape. Style it with statement earrings and heels for a wedding or formal party, or keep it simple for a refined bridesmaid look.\u003c\/p\u003e\n#### off shoulder maxi dress, dark navy dress, navy bridesmaid dress, formal maxi dress, mermaid dress, jersey evening dress, prom dress, wedding guest dress","brand":"Bubbleroom Occasion","offers":[{"title":"XS (32\/34)","offer_id":61596882141514,"sku":"724338-2120-70011","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"S (36\/38)","offer_id":61596882174282,"sku":"724338-2120-70012","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"M (40\/42)","offer_id":61596882207050,"sku":"724338-2120-70013","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"L (44\/46)","offer_id":61596882239818,"sku":"724338-2120-70014","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"XL (48\/50)","offer_id":61596882272586,"sku":"724338-2120-70015","price":999.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/bubbleroom-occasion-off-shoulder-pleat-maxi-dress-dark-navy.jpg?v=1776084844"},{"product_id":"satin-cowl-neck-maxi-dress-dark-forest","title":"Satin Cowl Neck Maxi Dress","description":"\u003cp\u003eThis green satin maxi dress is made for prom, black-tie events and formal evenings when you want a sleek, flattering shape with a little drama. The soft draped cowl neckline at the front gives it an elegant feel, while the smooth, body-skimming fit and mermaid-style skirt create a long, confident silhouette.\u003c\/p\u003e\n\n\u003cp\u003eCut in a stretchy fabric for comfort as well as shape, it has a defined waist that helps balance the look beautifully. Pleated detail through the skirt adds movement and texture, and the draped back brings in an open, graceful finish that stands out from simpler evening dresses.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Defined waist with a figure-skimming mermaid silhouette\u003c\/li\u003e\n\u003cli\u003eNeckline: Draped cowl neck at the front and back\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy fabric for a more comfortable fit\u003c\/li\u003e\n\u003cli\u003eFastening: Hidden side zip\u003c\/li\u003e\n\u003cli\u003eLength: 154 cm from front shoulder in size S (UK 10)\u003c\/li\u003e\n\u003cli\u003eOccasion: Ideal for prom, ball gowns, evening events and formal occasions\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStyle it with barely-there heels and simple jewellery for prom or a special event, or add a tailored wrap for a polished evening look. The rich dark forest green tone gives this maxi dress a fresh alternative to classic black, while still feeling timeless and easy to wear.\u003c\/p\u003e\n#### green satin maxi dress, cowl neck maxi dress, mermaid evening dress, prom dress, dark forest green dress, open back prom dress, formal maxi dress, ball gown","brand":"Goddiva","offers":[{"title":"XXS (UK6)","offer_id":61629454451018,"sku":"721751-5645-10006","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"XS (UK8)","offer_id":61629454483786,"sku":"721751-5645-10008","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"S (UK10)","offer_id":61629454516554,"sku":"721751-5645-10010","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"M (UK12)","offer_id":61629454549322,"sku":"721751-5645-10012","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"L (UK14)","offer_id":61629454582090,"sku":"721751-5645-10014","price":999.95,"currency_code":"SEK","in_stock":false},{"title":"XL (UK16)","offer_id":61629454614858,"sku":"721751-5645-10016","price":999.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/goddiva-satin-cowl-neck-maxi-dress-dark-forest.jpg?v=1776352607"},{"product_id":"lace-maxi-dress-light-lilac","title":"Lace Maxi Dress","description":"\u003cp\u003eThis lace maxi dress is a body-hugging evening and wedding guest dress with a soft light lilac tone, a clean boat neckline, and a flared mermaid-style hem that moves beautifully as you walk. It’s the kind of piece that feels dressed up straight away, whether you’re heading to a summer party, a wedding celebration, or a dinner that calls for something a little more special.\u003c\/p\u003e\n\n\u003cp\u003eThe fitted shape is balanced by ruching at the sides, which adds texture and helps the dress sit smoothly through the body. The lace fabric gives it a more detailed, elevated look than a plain jersey dress, while the lining keeps it comfortable and easy to wear from day into evening.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Body-hugging silhouette\u003c\/li\u003e\n\u003cli\u003eNeckline: Boat neck\u003c\/li\u003e\n\u003cli\u003eDetail: Ruching on the sides\u003c\/li\u003e\n\u003cli\u003eMaterial: Lace\u003c\/li\u003e\n\u003cli\u003eLining: Lined\u003c\/li\u003e\n\u003cli\u003eLength: 137 cm from shoulder in size S\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStyle it with heeled sandals and simple jewelry for a wedding party or summer event, or keep it minimal for a sleek evening look. The close fit through the hips and the soft flare at the hem give this maxi dress its standout shape, making it a flattering option when you want something feminine, fitted, and a little different from the usual occasion dress.\u003c\/p\u003e\n#### lace maxi dress, light lilac dress, wedding guest dress, mermaid maxi dress, body-hugging dress, boat neck dress, ruched lace dress, party maxi dress","brand":"BUBBLEROOM","offers":[{"title":"XS","offer_id":61653596668234,"sku":"723990-0123-40011","price":599.95,"currency_code":"SEK","in_stock":false},{"title":"S","offer_id":61653596701002,"sku":"723990-0123-40012","price":599.95,"currency_code":"SEK","in_stock":true},{"title":"M","offer_id":61653596733770,"sku":"723990-0123-40013","price":599.95,"currency_code":"SEK","in_stock":true},{"title":"L","offer_id":61653596766538,"sku":"723990-0123-40014","price":599.95,"currency_code":"SEK","in_stock":true},{"title":"XL","offer_id":61653596799306,"sku":"723990-0123-40015","price":599.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/bubbleroom-lace-maxi-dress-light-lilac.jpg?v=1776629864"},{"product_id":"waterfall-mermaid-soft-stretch-gown","title":"Waterfall Mermaid Soft Stretch Gown","description":"\u003cp\u003eThis mermaid maxi dress in soft stretch jersey is made for weddings, prom, and evening events when you want a close, flattering fit without feeling restricted. The draped neckline gives it a softer, more elegant shape up top, while the gathered waist helps define your silhouette in a way that feels both comfortable and confident.\u003c\/p\u003e\n\n\u003cp\u003eCut long with a body-skimming shape, it hugs through the hips before falling into a fluid fluted hem with a frill at the bottom for extra movement. The smooth, slightly glossy fabric and rich brown tone make it stand out from simpler occasion dresses, giving you that dressed-up look with an easier feel.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Mermaid silhouette with waist gathering\u003c\/li\u003e\n\u003cli\u003eNeckline: Draped neckline\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy jersey\u003c\/li\u003e\n\u003cli\u003eLength: Maxi, 152 cm from shoulder in size S (36\/38)\u003c\/li\u003e\n\u003cli\u003eDetail: Frill at the bottom hem\u003c\/li\u003e\n\u003cli\u003eOccasion: Bridesmaid, prom, wedding guest, evening wear\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eStyle it with delicate heels and simple jewelry for a bridesmaid dress or wedding guest look, or lean into the drama for prom with a sleek updo and statement earrings. It’s the kind of long occasion dress that feels polished the moment you put it on, while still moving easily through dinner, dancing, and everything after.\u003c\/p\u003e\n#### mermaid maxi dress, brown maxi dress, bridesmaid dress, prom dress, wedding guest dress, draped neckline dress, stretch jersey dress, long evening dress","brand":"BUBBLEROOM OCCASION","offers":[{"title":"XS (32\/34)","offer_id":61721116606794,"sku":"724294-0156-70011","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"S (36\/38)","offer_id":61721116639562,"sku":"724294-0156-70012","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"M (40\/42)","offer_id":61721116672330,"sku":"724294-0156-70013","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"L (44\/46)","offer_id":61721116705098,"sku":"724294-0156-70014","price":999.95,"currency_code":"SEK","in_stock":true},{"title":"XL (48\/50)","offer_id":61721116737866,"sku":"724294-0156-70015","price":999.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/724294-0156-70012_001.jpg?v=1779960173"},{"product_id":"bea-satin-bow-off-shoulder-gown","title":"Satin Bow Off Shoulder Gown","description":"\u003cp\u003eThis off-shoulder maxi gown is a fitted evening dress made for weddings, prom, and other dressed-up events where you want a clean, striking silhouette. The body-hugging shape skims close through the waist and hips before falling into a soft mermaid-style hem, while the satin-look folded neckline frames the shoulders in a way that feels polished but still easy to wear.\u003c\/p\u003e\n\n\u003cp\u003eThe stretchy material gives it a smoother, more comfortable feel than many formal dresses, so it hugs the body without feeling too stiff. A seam line at the waist helps define the shape, and the contrast between the sleek jersey-style body and the draped off-shoulder top is what makes this gown stand out.\u003c\/p\u003e\n\n\u003cul\u003e\n\u003cli\u003eFit: Body-hugging fit\u003c\/li\u003e\n\u003cli\u003eNeckline: Off-shoulder bandeau-inspired neckline\u003c\/li\u003e\n\u003cli\u003eMaterial: Stretchy material\u003c\/li\u003e\n\u003cli\u003eLength: Maxi length, 145 cm from shoulder in size S (36\/38)\u003c\/li\u003e\n\u003cli\u003eOccasion: Bridesmaid, prom, wedding guest, Christmas party\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eIn a rich red tone and full-length cut, this long dress works beautifully when you want something elegant, flattering, and simple to style—just add heels and understated jewellery. It’s the kind of formal dress that feels special straight away, with enough stretch and shape to keep you comfortable through dinner, photos, and the dance floor.\u003c\/p\u003e\n#### red maxi dress, off shoulder gown, fitted evening dress, bridesmaid dress, prom dress, wedding guest dress, mermaid dress, bodycon formal dress","brand":"BUBBLEROOM OCCASION","offers":[{"title":"XS (32\/34)","offer_id":61736194933066,"sku":"724608-0004-70011","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"S (36\/38)","offer_id":61736194965834,"sku":"724608-0004-70012","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"M (40\/42)","offer_id":61736194998602,"sku":"724608-0004-70013","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"L (44\/46)","offer_id":61736195031370,"sku":"724608-0004-70014","price":1199.95,"currency_code":"SEK","in_stock":true},{"title":"XL (48\/50)","offer_id":61736195064138,"sku":"724608-0004-70015","price":1199.95,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0966\/3519\/1616\/files\/724608-0004-70012_002.jpg?v=1787140171"}],"url":"https:\/\/bubbleruum.com\/en\/collections\/mermaid-dresses.oembed","provider":"Bubbleroom","version":"1.0","type":"link"}